GREEN MARKETING STRATEGIES TO PREVENT ENVIRONMENT
Authors:
Ganaraj Khandige, S.K.Bhogal
Page No: 140-148
Abstract:
People have been utilizing natural resources unnecessarily just for their own benefit from the ancient time. Aim of the study: the main aim of the study is Green Marketing Strategies to Prevent Environment Material and method: The primary goal of qualitative research is to collect narrative information rather than numerical data. The information is subsequently interpreted, maybe in a diagnostic, subjective, or impressionistic way. Conclusion: Marketers are reluctant to admit that they are confused by the concept of "green marketing," thus they have not made systematic strategies of using this mode and methodology
Description:
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Volume & Issue
Volume-11,ISSUE-7
Keywords
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