Abstract:

Online purchases are exhibiting an upward spiral since the recent past and one of the primary factor for the increase is customer perception. The contemporary generation is overloaded and jam packed with multiple roles and responsibilities and striving for a space to meet personal needs, became a common phenomenon. In such ordeal, online shopping came as a solace, accommodating the needs of customers from all demographics. The propensity to go online and purchase required products and services within minutes, is something that the world has become innovatively accustomed to, and is certainly something that over time will become even more integrated in daily activities. The purpose of this paper is to identify the key convenience dimensions of online shopping, as convenience has been one of the principal motivations underlying customer inclinations to adopt online shopping. This paper focuses on studying the perception of customer on online shopping with respect to taste and preferences, benefits attained, range of products and issues faced.

Description:

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