Abstract:

In Salesforce, the adoption of all and sales automation is making global changes in lead generation and conversion process, facilitating businesses with unprecedented accuracy and efficiency. Salesforce, on the other hand, incorporates AI powered tools to provide businesses the capability to yield better quality leads recognizably; forecast customer behavior and customize how to reach out thus generating higher conversion rates. How AI powered automation tools are automating large parts of sales workflows, reducing reliance on manual processes, allowing for greater scalability and better data driven decision making. This includes automation maturity, end user training, lead qualification methods, and other integrations into existing workflows. Within AI driven sales automation, lead to customer conversion rates, time to close and cost per lead are some of the metrics that are analyzed to measure data for return on investment (ROI). Results show that though the automation has a drastic reduction in time and operational costs, the real ROI depends on organizational preparedness, data quality, and alignment of AI tools with sales goals. In light of findings from the paper, organizations should implement several recommendations for leveraging all possible benefit from AI and automation in Salesforce including investment into training staff, integration of predictive analytics and continuous monitoring of sales metrics within Salesforce. This research sheds light on how AI is transforming lead generation and conversion, with insights that should be considered actionable by practitioners.

Description:

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