Abstract:

The study's goal was to ascertain the effect of food safety and labeling awareness levels. Rationale: The goal of the study was to increase the empirical support for the relationship between brand loyalty and aspects of the product, such as packaging, pricing, and brand awareness. Methodology: The study used a quantitative survey methodology and was carried out in malls, colleges, and schools. Data were obtained from a conveniently chosen sample of 1088 customers who bought food products under different brand names. Data was analyzed to look into the relationship between packaging and brand recognition. Findings: Brand awareness and packaging and labeling had strong positive associations, indicating a strong predictive influence on labeling. The findings imply that brand awareness should be implemented in order to improve consumers. Value of research: The study offers useful information to raise consumer understanding of food labeling and safety.

Description:

Food labelling, Consumer’s knowledge/awareness, Nutrition, Health, Pre-packaged foods