Effect of Student Perceived Service Quality on Students’ Satisfaction and Student Loyalty-Development of Structural Model –A Study -A Study with Reference to Select schools of Southern India
Authors:
Dr.P.Uma Maheswari Devi, Dr.N.Uday Bhaskar
Page No: 580-594
Abstract:
Over the past two decades, policymakers have called for improvements in the academic performance of school student’s especially secondary education in India. Many educational reformers, particularly those associated with the standards movement, believed that the key to improving student performance lies in improving quality of education in schools. In this connection the present study is aimed at evaluating the quality of service in Secondary schools of South India by developing a structural model to recognize the relation between the factors of student perceived service quality, students’ satisfaction and student loyalty. Structural equation modeling is used. Software tools such as Statistical Package for Social Sciences (SPSS-22) and Analysis of Moment Structures (AMOS-22) were used for analyzing the data.
Description:
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Volume & Issue
Volume-12,ISSUE-2
Keywords
service quality, Structural equation modeling, satisfaction and student loyalty