Abstract:

This study delves into the topic of women's empowerment in retail management, specifically looking at the possibilities and threats that women encounter in rural and urban settings. The study's overarching goal is to shed light on the tactics that may empower women in retail management positions by identifying the elements that impact their involvement in such positions. This research quantifies and qualitatively examines the current state of women in retail management, the challenges they face, and the opportunities for advancement in this field. The results highlight large gaps between urban and rural regions and provide suggestions for how politicians and business moguls might advance gender parity.

Description:

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