INNOVATIONS IN MOBILE DEVICE TESTING FOR BANKING APPLICATIONS
Authors:
Ashwini Shivarudra
Page No: 251-273
Abstract:
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Description:
These days, people's lives are growing increasingly reliant on mobile banking applications because of their flexibility and ease. Its rise in emerging states is exceeding forecasts, even with these advantages. It was risky, nevertheless, to use mobile devices for financial transactions. It also looks at the impact of perceived danger and engagement on the desire to use continuously. The purpose of this research is to ascertain how innovative features affect consumers' intentions to use mobile banking. The research examined the combined impact of the eight innovation-related characteristics—relative advantage, compatibility, complexity, image, outcome demonstrability, visibility, trial ability, and voluntariness—on adoption intention. 311 college students, who are considered to be young prospects, provided the data, and SEM was used to assess the research hypothesis. The findings substantiate the predicted correlation between the use of mobile banking and its relative benefit and compatibility. But there was no connection discovered between the image, trial ability, complexity, outcome demonstrability, and adoption intention.
Volume & Issue
Volume-12,ISSUE-6
Keywords
Keywords: Mobile Banking, Adoption Intention, Demonstrability, Visibility, Usage Intention, Financial Transactions, Self-Congruence, Perceived Risk, Continuous Usage Intention, Mobile Applications, Result, Risk.