Abstract:

Network marketing has emerged as a major and creative marketing approach in the continually changing environment of contemporary business. Distributing goods and services via a system of independent sales agents is at the heart of network marketing, also known as multi-level marketing (MLM). In this study, we examine what influences the level of success that network marketers have. The purpose of this research is to provide light on the factors that affect network marketers' efficacy and success by an in-depth examination of numerous psychological, social, and organizational dimensions. This study sheds light on the dynamics that determine network marketers' output by dissecting mediating and moderating effects, and it provides useful recommendations for network marketers, their employers, and government regulators. One or more moderating factors are also included in the same model as the mediating variables, indicating a moderated mediation effect. We begin by describing the primary methods used to assess moderated mediation effects, highlighting the benefits and drawbacks of each, before recommending Hayes' technique and illuminating it with various marketing examples. By using this approach, mediating and moderating effects may be tested in a thorough and coordinated manner. Marketing researchers are also provided with recommendations to aid them in their investigation of moderated mediation. [1]

Description:

bootstrap, mediated moderation, moderated mediation