USE ARTIFICIAL NEURAL NETWORKS TO IDENTIFY FAKE PROFILES X_0005

Authors:

Omprakash, Y Gangadhar, Shobharani Kadhiri, V Bhargavi

Page No: 586-590

Abstract:

we use machine learning, namely an artificial neural network to determine what are the chances that Facebook friend request is authentic or not. We also outline the classes and libraries involved. Furthermore, we discuss the sigmoid function and how the weights are determined and used. Finally, we consider the parameters of the social network page which are utmost important in the provided solution. The other dangers of personal data being obtained for fraudulent purposes is the presence of bots and fake profiles. Bots are programs that can gather information about the user without the user even knowing. This process is known as web scraping. What is worse, is that this action is legal. Bots can be hidden or come in the form of a fake friend request on a social network site to gain access to private information. In 2017 Facebook reached a total population of 2.46 billion users making it the most popular choice of social media [1]. Social media networks make revenues from the data provided by users. The average user does not know that their rights are given up the moment they use the social media network's service. Social media companies have a lot to gain at the expense of the user. Every time a user shares a new location, new photos, likes, dislikes, and tag other users in content posted, Facebook makes revenue via advertisements and data. More specifically, the average American user generates about $26.76 per quarter [2]. That number adds up quickly when millions of users are involved. In today's digital age, the ever-increasing dependency on computer technology has left the average citizen vulnerable to crimes such as data breaches and possible identity theft. These attacks can occur without notice and often without notification to the victims of a data breach. At this time, there is little incentive for social networks to improve their data security. These breaches often target social media networks such as Facebook and Twitter. They can also target banks and other financial institutions.

Description:

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Volume & Issue

Volume-12,ISSUE-8

Keywords

These attacks can occur without notice and often without notification to the victims of a data breach. At this time, there is little incentive for social networks to improve their data security. These breaches often target social media networks such as Facebook and Twitter. They can also target banks and other financial institutions.