AGENTIC AI FOR SALES AND MARKETING: DESIGN, IMPLEMENTATION, AND IMPACT

Authors:

Pavan Kumar Bandi, Rahupathy Mohan

Page No: 772-775

Abstract:

Agentic AI, characterized by its autonomy and ability to make decisions, has revolutionized industries by offering intelligent, adaptive, and scalable solutions. In sales and marketing, these agents can redefine workflows, enabling hyper-personalization, real-time decision-making, and advanced analytics. This paper explores the creation of an agentic AI system designed to optimize lead management, customer engagement, and campaign performance. By leveraging state-of-the-art AI models and a modular architecture, the system demonstrates significant improvements in conversion rates, customer satisfaction, and operational efficiency.

Description:

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Volume & Issue

Volume-13,ISSUE-12

Keywords

The integration of agentic AI into sales and marketing presents a transformative opportunity.