Abstract:

Research Objective – The paper aims to examine the impact of logistics variables as an opportunity for e- commerce players to widen their market share, to retain and satisfy their customers. The study aims at understanding the core reasons of consumer engagement for purchasing apparel online and how logistics can add up to it in reference with demographic variables. It contributes in expanding marketer’s knowledge for the field of consumer behaviour by cooperating the role of logistics in knowing consumer perception and decision making.

Description:

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