"EXPLORING THE EFFECTS OF GLOBALIZATION ON FINANCIAL CONSUMER CHOICES"
Authors:
Mahadeva N C, Dr. Yadvendra Pratap Singh
Page No: 129-134
Abstract:
This paper explores the multifaceted relationship between globalization and the evolving choices of financial consumers. As the world becomes increasingly interconnected, consumers are presented with a wider array of financial products and services, often influenced by international trends and innovations. The research focuses on how globalization shapes consumer behavior, financial decision-making processes, and the accessibility of financial services. Through an analysis of global market trends, consumer preferences, and the influence of technology, this paper provides insights into how globalization is reshaping financial consumption. It examines both the positive and negative consequences of globalization for consumers, with a particular focus on emerging economies and the role of digital finance.
Description:
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Volume & Issue
Volume-13,ISSUE-2
Keywords
KEYWORDS: Financial Inclusion, Mobile Banking, Cross-border Investments, Consumer Preferences, Investment Products.