Abstract:

This study examines the adoption of blockchain technology for enhancing consumer privacy protection within e-commerce supply chains, focusing on optimal sales mode selection under such adoption. To analyse strategic interactions, Stackelberg game models are developed with the objective of maximizing profits for supply chain participants. Equilibrium solutions are derived using backward induction. Findings reveal that both supply chain members and consumers can benefit from blockchain implementation when the associated operational costs are low or when consumers place a high value on privacy. In particular, a win–win outcome can be achieved in the resale mode if the operating costs are sufficiently low, or when production costs are low, commission rates are high, and operating costs are moderate. Similarly, the market mode leads to mutual gains when production costs are low, commission rates are low, and operating costs are moderate, or when production costs are high and operating costs remain moderate. A key managerial insight is that platforms can influence suppliers’ choice of sales mode by adjusting commission rates, thereby enabling win–win scenarios under favourable cost conditions.

Description:

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