Emotional Branding and Consumer Purchase Decisions in Social Media: Examining the Mediating Role of Brand Attachment
Authors:
Dr. Vibhuti Pareek,Mrs. Oshin Grace Daniell ,Dr. Harish K G Nair
Page No: 277-301
Abstract:
This study attempts to find out the impact of emotional branding
Description:
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Volume & Issue
Volume-14,ISSUE-2
Keywords
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