How Neuromarketing Stimuli Drive Purchase Behaviour: The Role of Emotional Engagement as a Mediator
Authors:
Dr. Vibhuti Pareek ,Mrs. Oshin Grace Daniell ,Dr. Harish K G Nair
Page No: 361-385
Abstract:
This research investigates the impact
Description:
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Volume & Issue
Volume-14,ISSUE-1
Keywords
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