EXAMINING THE IMPACT OF INFLUENCER-GENERATED SHORT FORM VIDEOS AND INFLUENCER CREDIBILITY ON CONSUMER BUYING BEHAVIOUR
Authors:
Dr. S. Prabakaran, Mrs. G. Nandhini
Page No: 338-350
Abstract:
Dr. S. Prabakaran, Mrs. G. Nandhini
Description:
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Volume & Issue
Volume-15,ISSUE-11
Keywords
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