IMPACT OF SHORT-VIDEO MARKETING ON APPAREL PURCHASE INTENTION AMONG GENERATION Z CONSUMERS IN CHENNAI CITY: AN EMPIRICAL STUDY
Authors:
S. Mamtha Sri, Dr. S. Krithiga Maheswari
Page No: 285-294
Abstract:
S. Mamtha Sri, Dr. S. Krithiga Maheswari
Description:
0
Volume & Issue
Volume-15,ISSUE-11
Keywords
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