Abstract:

Using segmentation and targeting techniques, this research investigates the preferences and behaviors of consumers in rural retail marketplaces. The study finds different types of customers and what they require by looking at demographic, psychographic, and behavioral aspects. Insights into successful targeting tactics for merchants are offered by an examination of how these categories impact buying habits and preferences. In order to optimize product offers, increase customer happiness, and fulfill the unique demands of rural customers, the results emphasize the need of specialized marketing tactics. By providing a thorough research, this report hopes to assist merchants in creating strategies that appeal to rural market groups, leading to increased sales and market share.

Description:

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