Abstract:

In today's digital marketing ecosystem, influencer marketing has emerged as a significant strategy for brands aiming to gain a competitive advantage. By leveraging the popularity and trust of influencers across social media platforms, companies are able to expand reach, build credibility, and engage audiences effectively. This paper explores the economic and behavioral impact of influencer marketing, reviews existing literature on the subject, outlines a structured research methodology, analyzes collected data, and concludes with insights on how influencer marketing contributes to sustainable competitive positioning in a crowded market.

Description:

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