Abstract:

Advertising plays an essential role in shaping social norms, values, and overall awareness within today's modern information society. Ethics serve as the foundation of journalism, with advertising and marketing being integral components. Ethical guidelines serve as navigational markers that guide us toward the right and best course of action in various situations. While deceptive advertising might temporarily attract attention and entice individuals, its falsehood becomes evident over time, leading to a loss of credibility and reputation. Deceptive advertising, a common but unethical practice, is employed by certain business entities aiming to artificially boost demand for their products. This form of misleading promotion has gained prominence, particularly through media channels. Its intent is to allure, manipulate, and persuade potential and existing customers to support a product or trade. Critics have recently observed that advertising often employs false narratives, aggressive tactics, and promotes self-doubt, leading to its characterization as "the hidden persuader." Some view advertising as a force that erodes societal values, fueling materialism, cynicism, and irrational behaviors. It has been scrutinized for reinforcing social competition, anxiety, and a diminished sense of self-worth. Advertising faces more criticism than other professions due to its widespread presence and visibility

Description:

.