SHATTERING MEDIA TROPES: REVISITING GENDER ROLES IN THE BHIMA’S ADVERTISEMENT “PURE AS LOVE”

Authors:

Jithin J ,Dr. R. Ponmani Subha Chellam

Page No: 1-87

Abstract:

Media plays an important role in codifying and disseminating the ideas about gender and sexuality. Media largely uses words and images to convey ideas that inspire action, and shape what we think and feel; they influence us to see things in certain ways such that it mould our behaviour.

Description:

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Volume & Issue

Volume-13,Special Issue 01, Jan 2024

Keywords

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